Burberry’s brand value has plunged in the past year as the company fights the dual challenges of a luxury downturn and a disastrous internal turnaround plan.
Kantar’s annual BrandZ ranking of brand value saw Burberry lose nearly $2 billion in brand value compared with 2023. The group was the second-biggest faller among a ranking of the U.K.’s 75 most valuable brands, behind financial advisor St. James’s Place.
