Despite historically setting the bar for what’s considered the “current cool thing,” when it comes to AI, Apple has been playing the role of “awkward kid at pool party” — staring at their phone, pretending to reply to texts, and waiting for the ground to open up and swallow them whole.
All while its contemporaries — Microsoft, Meta, and Google — dive head-first into shallow waters, giddily flirting with cutting-edge AI models, and buzzing with the excitement of a six-year-old boy who just stumbled across a stick that loosely resembles a gun.
