Will Apple’s New iPhone Debut be a Bullish Catalyst?

Since reporting a disappointing earnings report for its fiscal third quarter on August 3, shares of Apple (AAPL) have fallen more than -7% and posted a 2-1/2 month low Wednesday.  With Apple expected to release the new iPhone 15 around the middle of next month, some analysts speculate that now may be the time to buy the stock. 

Citigroup expects shares of Apple to rise in the lead-up to the new iPhone debut and said in the past seven years, Apple had gained an average of 8% in the period between its fiscal third-quarter earnings and the debut of a new iPhone model.  Deepwater Asset Management believes the new iPhone model will be enough to stir up investor excitement and boost the stock, saying,” Big picture, we think people are going to be excited about some of the tweaks to the phone.”