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Windows Central
Windows Central
Technology
Kevin Okemwa

Will Apple's new AI capture the "most valuable company" title from Microsoft or inspire its own Recall privacy PR nightmare?

Tim Cook delivering a keynote at an Apple event.

Every major tech event is now centered on artificial intelligence, as has been the case for Microsoft, OpenAI, and most recently, Apple. WWDC 2024 has to be one of the most anticipated tech events this year, and it was well worth the wait. I mean, between Apple's new partnership with OpenAI to bring ChatGPT to the ecosystem and Apple Intelligence, I can't tell what I'm more excited about.

Apple's event was quite similar to what we've seen in the past from companies like Microsoft and OpenAI, but quite a spectacle as it debuted in the AI landscape. If you've been following the iPhone maker's journey and advances for a minute, you'd know that it prides its services and products on being privacy- and security-centered. Perhaps a plausible explanation for why Apple has been laid back and reluctant to invest and adopt the technology. Well, this is all about to change!

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