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TechRadar
TechRadar
Eric Hal Schwartz

Will Adobe's AI agents cause the death of creativity?

Adobe AI agents.

The promise of a lot what we currently call AI is that these tools can streamline some of the most tedious bits of life. They can summarize that meeting you missed without having to read a transcript or they can trim a video without you manually cutting every silent second. Adobe has taken that to the next stage with its new range of AI agent features.

Adobe’s new agentic AI actively takes on full tasks, not just bits of larger projects. It can suggest edits in Photoshop and make them happen with a click. The AI can analyze hours of raw video footage in Premiere Pro, then make a judgment call about the best clips, assemble a rough cut, and even make color corrections. The AI agents will build an animated flyer from scratch in Express and read your PDFs in Acrobat, highlighting what they believe matters. They will even use them to produce a full sales pitch.

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