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Cycling Weekly
Cycling Weekly
Sport
Luke Friend

Wilier's new Rapida aims to entice more people to the brand with 'accessible' pricing

Wilier Rapida road bike.

Wilier's latest launch follows hot on the heels of Factor's Monza, promising the prestige of a 'designer bike' brand, in a more practical – or accessible – package.

While affordability isn’t a selling point to get your heart racing, it’s one that certainly appeals to the head, and the new Rapida starts at €2.899 for a mechanical build.

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