A pair of UK entrepreneurs selling refillable deodorants and manuka honey lip balms made from natural ingredients have landed a near-£100m payday from the sale of their brand to Unilever, the global consumer goods group.
Wild Cosmetics, founded six years ago by two childhood friends, Freddy Ward and Charlie Bowes-Lyon, has been bought by Unilever, the maker of a host of brands including Marmite, Dove soap, and Axe, Lynx and Sure deodorant.
