Universal Pictures has reshaped Hollywood's financial landscape with Wicked, securing a record-breaking £275 million ($350 million) in free media value through 450 brand collaborations. The film has amassed over £670 million ($850 million) in total revenue, combining box office takings and digital sales.
This innovative partnership approach has surpassed previous Hollywood benchmarks, outstripping Sony's Spider-Man: No Way Home (£173 million/$220 million), Marvel's Avengers: Endgame (£157 million/$200 million), and Avatar: The Way of Water (£134 million/US$170 million).
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