After a month on the egg nog, January is traditionally a time of abstinence from the booze. Around 9 million people a year plan to do Dry January, according to a survey by Alcohol Change UK. Less clear is how many people actually manage to complete it. If you didn’t quite manage Dry January but want to cut down on your alcohol intake, look to Gen Z for inspiration.
Gen Z are widely known as the “sober curious” generation. According to a Mintel study, around a third of 18 to 24 year olds have shunned alcohol entirely, while those who do drink are more likely to moderate their alcohol intake. A survey done by KAM insights and alcohol free beer brand Lucky Saint found that 78% of Gen Z combine alcoholic and non-alcoholic drinks on nights out, compared with two-thirds of adults.
