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Swee-Hoon Chuah, Professor of Behavioural Economics, Tasmanian Behavioural Lab, University of Tasmania

Why your spin bike has become a clothes rack – and what you can do about it, according to behavioural science

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Chances are that the end of the year has made you assess some of your 2024 New Year’s resolutions. Perhaps you, like us, bought a home spin bike or rowing machine in January. Most likely by March, you realised you’ve used it a lot less than you planned. And very probably by June, it has disappeared under a pile of clothes.

You are not alone. A recent Gallup survey shows seven out of ten adults plan to set goals for the next year. According to statista, the most common ones are health goals (exercise and diet) followed by saving money. This is why exercise equipment sales peak in January.

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