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Times Life
Times Life
Lifestyle
Aishwarya Kapoor

Why Your Kurta Looks Crushed by 11 AM and Which Fabric Blends Hold Their Shape

Pure cotton has no memory. Pull a strand of it, release it, and it stays exactly where you left it, which is precisely what happens when you fold into a rickshaw seat or lean across a desk for an hour. The fibre collapses under compression and lacks the elasticity to spring back. By mid-morning, the evidence is written across your lap and elbows.

What Actually Causes the Crush

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