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Kiplinger
Kiplinger
Business
David Milstead

Why You Should Pay Attention to Company Guidance

Bar graph with rising and declining points marked in red.

Earnings season, those quarterly corporate financial reporting periods, can bring a lot of surprises — sometimes unexpected ones.

In late October, for instance, General Motors reported a 50% drop in profits compared with the same quarter the year before. After the announcement, GM stock rose nearly 15%. That same day, Netflix reported a nearly 8% climb in profits. Its shares plummeted 10% on the news.

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