Solely focusing on brand compliance and consistency tethers a brand to a world of creative complacency. A mooring to the boring, as it were.
It typically starts so well. With the brand idea acting as a North Star, a refreshed visual identity ensures it looks dapper while standing out from the crowd. Everyone’s on board, enthused. Colours follow orders, fonts awash with obedience, logo is in shipshape fashion, photography in focus.
