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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Why Xbox’s new logo feels instantly nostalgic

Xbox logo against a black background.

Xbox is entering a new era, and to mark this shift, the gaming brand has released a brand-new logo. While the fresh design has never been seen before, early Xbox fans are elated at the subtle old-school vibes of the design.

As one of the best logos in the gaming sphere, Xbox's iconic identity has seen a number of evolutions across the years while still maintaining its signature emblem design. An artful blend of past and present, Xbox's new logo marks a promising evolution for the brand, bringing it back to its 2000s-era glory days.

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