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Windows Central

Technology

Jez Corden

Why Xbox (and others) are considering the role of "ads" on console — it's more complicated than simple "greed," unfortunately

Xbox Microsoft Matthew Ball PlayStation Memory Jez Corden Samsung United States Windows Central

Xbox logo with 90s style pop up ads behind it.

There's been some furor recently about comments Xbox CSO Matthew Ball made in a new interview about what roles "ads" can potentially have in future gaming business models.

Matthew Ball clarified his position on ads in gaming on X, stating that at no point did he mention ads actually appearing in-game. Ball was exploring how ads can be used to offer more affordable alternatives, in a similar vein to how Netflix, Disney+, and Amazon all have ad-based tiers in their premium subscription service offerings.

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