On a balmy June evening, the Wray store at the corner of Orchard and Hester Streets in Lower Manhattan kept its neon sign lit for hours after its usual closing time. Longtime fans gathered among the racks to bid farewell to Wray's vibrant prints and its radically size-inclusive range (XXS to 6X, in every single piece it carries). Founder Wray Serna hugged brand fans wearing designs she hadn't seen since 2015—the label's inaugural year. She listened to women—close friends, mothers, and daughters—who shopped for her pieces together and cherished the fact that they could all wear the exact same items, regardless of their size. "It was definitely an emotionally charged event," she tells Marie Claire, "which I didn't really think about before the event happened."
In a somber March 18 Instagram post, Serna, an alum of Issey Miyake and Rachel Comey, announced that her brand would wind down operations. "After an extraordinary decade of creating size-inclusive fashion and building a community rooted in confidence, self-expression, and diversity," she wrote, "I have made the difficult decision to close this chapter due to personal health challenges." The store's last day will be June 22; after a final July delivery, online merchandise will last until it sells out.
