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TechRadar
TechRadar
Carrie Marshall

Why won't AirPods Max 2 be at the newly announced September Apple Event yet again? A report says they're 'too popular' to kill and 'not popular enough' to prioritize

Apple
AirPods Max standing upright.
  • AirPods Max 2 not expected until at least 2027
  • AirPods Pro 3 predicted again for late 2025
  • AirPods Max reportedly don't sell enough to justify investment

If you're hoping for an AirPods Max 2 announcement at the big Apple event on September 9th 2025, prepare to be disappointed: the next generation of Apple's over-ears isn't expected to arrive until at least 2027.

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