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Creative Bloq
Creative Bloq
Technology
Nick Carson

Why we're awarding two Best of Shows at this year's Brand Impact Awards

Black and white mallet with Brand Impact Awards roundel on a pink background.

For the first time in almost a decade, there are two Best of Show Awards at the Brand Impact Awards.

Why? Because we feel it’s important to acknowledge, at the highest level of the scheme, that the DNA of a high-impact campaign and a beautiful-yet-robust identity system, built for longevity, are fundamentally different.

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