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Business

Thomas Hughes

Why WD-40 Is Proving Great Businesses Never Go Out of Style

WDFC MarketBeat

WD-40 Company (NASDAQ: WDFC) has long been considered a quality investment due to its global branding power, cash flow, and capacity for capital returns. The company has a tremendous moat, claims near-100% global brand recognition, and has no competitors of merit.

The problem over the last few years has been positioning. The company’s fragmented portfolio and loss of focus led to stagnant growth in the post-COVID era and an eventual repositioning effort.

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