Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Ryan Hogg

Why Volvo is hammering home safety after EV ambitions dashed

Jim Rowan, CEO of Volvo and Lee Yoon-Mo, CEO of Volvo Cars Korea pose for media during the Volvo "A New Era of Volvo Cars" press conference at The Shilla Seoul on March 14, 2023 in Seoul, South Korea. (Credit: Han Myung-Gu—WireImage)

Volvo Cars has a message for skeptical investors as it seeks to rebound from a stock market hammering and stunted profit margins: “Safety is our superpower.”

The family-oriented, safety-obsessed Swedish carmaker, has won huge market share with young families over its nearly 100-year history thanks to its low injury rates in collisions.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.