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Motorsport
Motorsport
Sport
Thomas Harrison-Lord

Why video games are central to the WRC’s growth plans

WRC Codemasters De Jong PlayStation EA SPORTS

Among several initiatives the World Rally Championship Promoter is deploying in order to increase the reach of the series, the cognoscenti can be forgiven for sometimes overlooking a key element – video games.

Yes, the new look Rally.TV service and a calendar that reaches more of the globe are vital. As is the revised YouTube content strategy enacted for this season. 

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