Why third-party licensees of Kodak and Yashica brands are succeeding where more major camera manufacturers aren’t

Three Kodak Pixpro FZ55 compact cameras in blue, red, and black float against a vibrant yellow background, surrounded by colorful confetti.

I keep reading reports suggesting some of the best-selling cameras in the world right now are ones which I, and most others, discounted from consideration back in the mid-2000s? By which I mean small 1/2.3-inch sensor point-and-shoot cameras incorporating non-interchangeable lens snapshots with a modest 3x optical zoom, that, while able to conveniently fit in my pocket, don’t offer the ability to do much more than point and shoot.

And which, let’s be honest, deliver an image quality superseded by the camera we now always have with us, namely our smartphone.