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The Guardian - UK
The Guardian - UK
World
Nesrine Malik

Why The Polygamist is so much more than trash TV and a guilty pleasure streaming hit

S'dumo Mtshali and Gugu Gumede pose for promotional content.
A catfight … Jonasi creates bespoke worlds of attention for his women. Photograph: Netflix

Over the past few weeks, I have been gripped by The Polygamist, a new, record-breaking South African Netflix drama, which racked up more than 23 million views in its first month. I’ve been zealously talking about how special it is to anyone who will listen. And now it’s your turn, dear reader.

The Polygamist is by all accounts the first African smash hit of the streaming age. Released in mid June, the show has topped streaming charts in Africa, and broken into the global top five non-English series globally. It has also broken through all sorts of cultural and language barriers. African and western stars have raved about it. Its protagonists have become overnight celebrities. And its twists, turns and surrounding discourse so saturate social media that I have had to forgo Instagram and TikTok to avoid spoilers.

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