King Charles III and the wider royal family are beating Prince Harry and Meghan Markle in a new front line of the information war, with AI search engines delivering more favourable and authoritative coverage for the palace than for the Sussexes, according to research carried out in New York in June.
The findings come after years of highly public and often bitter briefing and counter-briefing, as Harry and Meghan tried to reframe their royal exit through interviews, their Harry & Meghan Netflix series and Harry's memoir Spare. The couple have repeatedly argued that sections of the British press distort their story. Now, as people increasingly turn to tools like ChatGPT and Claude rather than Google, that battle is quietly shifting into AI answer boxes most users never think twice about.
