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Creative Bloq

Technology

Joe Foley

Why the new MacBook Pros are more revolutionary than they look

MacBook Pro M5 Max.

Apple's new M5 Pro and M5 Max-chipped MacBook Pros face a challenge. Our deputy editor was hugely impressed by the M5 Max machine, but the debate about whether to upgrade or wait is more present than ever when rumours suggest that M6 MacBooks could add OLED and touchscreen display tech.

Speculation about broader design changes make this month's M5 Pro and M5 Max releases look relatively iterative, but are they? A trio of Apple execs – Doug Brooks from Mac Product Marketing, Anand Shimpi from Platform Architecture and Aaron Coday from the Pro Workflow team – took time out to talk to me about why the latest MacBook Pros' leap in performance is no trivial matter for creatives in 2026.

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