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Celtics Wire

Why the NBA’s new in-season tournament will be a winner

NBA the Boston Celtics

The NBA’s new in-season tournament, set to debut in the 2023-24 season, was created to bring more meaning, money, and viewership to the first half of the season for the Boston Celtics and the rest of the league. And before you begin to fret about adding to such a long season, it addresses concerns about extending the season by integrating the tournament into the existing 82-game regular season.

Games in the tournament will count toward the standings and playoff seeding, too. It may also discourage tanking given the increased importance those early games will now have.

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The tournament provides new opportunities for media rights holders as well, potentially increasing the value of future media rights deals.

To hear more about the tournament, how it will work, and what it will add to the league calendar, check out this clip from the folks behind The Score’s official YouTube channel.

Listen to the “Celtics Lab” podcast on:

Apple Podcasts: https://apple.co/3zBKQY6

Spotify: https://spoti.fi/3GfUPFi

YouTube: https://bit.ly/3F9DvjQ

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