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The Conversation
The Conversation
Misha Ketchell, Editor & Executive Director, The Conversation

Why The Conversation will focus on policy over personality in this federal election campaign

The bell has been rung, the shadow campaign is now official, and we head to the polls on May 21. As the government enters caretaker mode, Australia enters a highly consequential period of democratic deliberation, but not for the reasons you might think.

It suits politicians – and many in the media – to portray a federal election as a grand job application process in which voters comprise the selection panel. But that’s really only half the story.

Political commentator Sean Kelly has written a convincing book on how Scott Morrison turned the 2019 election into a choice between him and the then Opposition Leader Bill Shorten. Morrison won when Australians were more attracted to his persona than that of his opponent. Policy played a small part, notably when bold proposals on the Labor side became a lightening rod for fear.

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