New rules on mobile app stores could trigger a wave of creative, cheaper apps with more privacy options for users. Every budding developer dreams of creating an app that goes viral and makes lots of money overnight. The Angry Birds game became a worldwide phenomenon within weeks when it launched in 2009 and made US$10 million (£8 million) in its first year.
But, overall, the numbers make it clear that mobile apps don’t guarantee wealth. A 2021 study showed just 0.5% of consumer apps succeed commercially . Developers have to jostle for attention among the almost 3 million apps and games on Google Play and 4.5 million apps and games on the Apple store.
