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Benzinga
Benzinga
Technology
Benzinga EV Insights

Why Tesla Brand Loyalty Is Increasing, While Overall Luxury Loyalty Is Falling

If you've had a conversation with a Tesla Inc (NASDAQ:TSLA) owner, you probably know they can't stop talking about their cars. There just seems to be something about Tesla that makes it hard for owners to stop talking about the brand, especially after having a ride in one of the company's all-electric vehicles.

Now a new survey, shared by InsideEVs, shows that Tesla's brand loyalty has only increased the past few years. Even better, that comes during a time when luxury brand loyalty overall, which is Tesla's main competition, has been falling.

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