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Why team bosses believe Apple can grow F1 ‘exponentially’ in the US

Apple F1 United States Eddy Cue Toto Wolff Zak Brown Apple TV+ ESPN

Formula 1 team principals have hailed the world championship’s new United States broadcasting deal with Apple TV, which they believe can unlock even more potential in America.

Apple’s F1 deal was announced on Friday, with the brand taking over from ESPN from 2026 onwards on the back of its successful F1 movie, which was released last June.

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