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The Conversation

Vivienne Lewis, Clinical Psychologist and Senior Lecturer in Psychology, University of Canberra

Why Sydney Sweeney’s controversial advert goes beyond sexualising women’s sport

Sweeney Body Image Novig

Novig sports advertising, The Conversation

Sydney Sweeney’s sports advertisement has been widely criticised by women athletes as sexualising athletes’ bodies.

The advertisement, for sports prediction company Novig, features the US actor wearing little or no clothing while posing with sports equipment and pretending to play a range of sports.

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