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Times Life
Times Life
Aishwarya Kapoor

Why Sustainable Fashion in India Is Not the Same as the Western Slow Fashion Movement

A language that doesn't quite fit

Slow fashion, as a movement, was built to solve a specific Western problem: decades of disposable clothing bought cheaply, worn twice, and landfilled. The guilt was real. So was the corrective vocabulary, capsule wardrobes, ethical consumption, conscious buying. When that language arrived in India, it landed on a country that had never fully left the repair economy. The dhobi still comes on Tuesdays. The darzi still lives two lanes over. The cotton dupatta bought in 2003 is still in rotation. The Western slow fashion movement was designed as a return. In India, most of what it wants to return to never actually left.

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