If you're thinking about betting on the size of the TV audience for Super Bowl LVII, take the over.
That's the advice of Mike Mulvihill, executive vice president and head of strategy and analytics for Fox Sports, which is airing Sunday's contest between the Kansas City Chiefs and the Philadelphia Eagles in Glendale, Arizona.
Mulvihill believes the matchup and the ratings performance of the NFL this past season point to a game that will top the current audience record of 114.4 million set in 2015 with NBC's telecast of the New England Patriots' 28-24 win over the Seattle Seahawks in Super Bowl XLIX. The game — in which Patriots quarterback Tom Brady won his fourth of seven Super Bowls — ranks as the most watched TV program of all time according to Nielsen data.
