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Fortune

Rachyl Jones

Why streaming video prices from Netflix, Apple, and Disney, keep increasing

Disney Netflix Hulu Laurent Yoon Fortune Paramount Rich Greenfield United States Bernstein Comcast

Chart shows subscription prices for selected streaming services

After years of inflation, Americans are used to sticker shock. But nothing compares to the surging price of streaming video.

Last week, Apple TV+ became the latest streaming service to raise its price—up from $6.99 to $9.99 per month—following the example of Disney+, Hulu, ESPN+, and Netflix, which all hiked their prices in October.

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