Get all your news in one place.
100's of premium titles.
One app.
Start reading
Benzinga
Benzinga
Business
Ananya Gairola

Why Spotify Won't Raise Prices Like Peacock: CEO Explains The 'Pedestal' Strategy

July,16,,2021,,Brazil.,In,This,Photo,Illustration,The,Spotify

On Tuesday, Spotify Inc. (NASDAQ:SPOT) executives addressed concerns over pricing strategy during the company's second-quarter 2025 earnings call.

What Happened: During the call, analyst Rich Greenfield questioned why Spotify doesn't raise subscription prices more quickly in developed markets, especially when platforms like Comcast Corp's (NASDAQ:CMCSA) Peacock have done so despite lower engagement.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.