The rise of populist leaders has drawn significant attention over the past two decades. Around the world, they have reshaped politics, from Donald Trump in the United States to Viktor Orbán in Hungary, Marine Le Pen in France, Giorgia Meloni in Italy, Santiago Abascal in Spain and Jair Bolsonaro in Brazil.
These leaders often rise to power by promising to speak for “the people” against the established “corrupt elites.” But our recent research shows that not all populist voters want the same things.