Last month, luxury fashion line Kate Spade New York and Heinz, the food processing company best known for its ketchup, announced that they were joining forces to launch a limited-edition, saucy fashion collection. Dubbed “condiment couture,” the new line features tote bags and pouches resembling packets of ketchup, slip-on-shoes adorned with opened ketchup packets, t-shirts emblazoned with Heinz’s iconic typography along with small leather goods, key chains and phone cases.
“Kate Spade New York shares many values with Heinz — from creating products of the highest quality that are expertly crafted by masters and leave no detail untouched, to exhibiting true devotion to our fans,” Megan Lang, the head of global Heinz brand communications and creativity, shared in a statement. “In return, both brands have incredibly loyal fanbases that transcend generations. At Heinz, we love to celebrate the unique and unconventional ways our fans show their love for us, and this collection is the perfect opportunity to do so.”
