Do your social media accounts feed you content that reflects your core beliefs and guiding principles? Our new research published in the Proceedings of the National Academy of Sciences shows that the algorithms supplying your feeds may be prioritizing content that clashes with your values. That’s because the algorithms heavily weigh online posts that you reply to, and social media users tend to more often comment on content they take issue with than content they agree with.
Notably, our study of the X social media platform shows that although the X feed algorithm promotes content to both Democratic and Republican users that contradicts their values, it does so more extensively for Democrats.
