An offer to fund more accommodation can present a difficult choice for a hospitality business. Extra rooms create room for more guests, but they may also bring questions about staffing, service, and the atmosphere that owners hope to preserve.
For Martin Wehren, president and general manager of Skeena Heliskiing, those considerations shaped a decision to keep the operation small. The business offers helicopter-accessed skiing in northern British Columbia, with guests staying at Bear Claw Lodge. Wehren says its direction reflects a preference for personal involvement and gradual improvements to the guest experience.
