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Carolyn Laubender, Senior Lecturer, Department of Psychosocial and Psychoanalytic Studies, University of Essex

Why Sigmund Freud is making a comeback in the age of authoritarianism and AI

Psychoanalysis is having a moment. Instagram accounts dedicated to Freudian theory have amassed nearly 1.5 million followers. Television shows like Orna Guralnik’s Couples Therapy have become compulsive viewing. Think pieces in The New York Times, The London Review of Books, Harper’s, New Statesman, the Guardian and Vulture are declaring psychoanalysis’s resurrection. As Joseph Bernstein of the New York Times put it: “Sigmund Freud is enjoying something of a comeback.”

For many, this revival comes as a surprise. Over the past half century, psychoanalysis – the intellectual movement and therapeutic practice founded by Sigmund Freud in 1900 Vienna – has been shunned and belittled in many scientific circles. Particularly in the English-speaking world, the rise of behavioural psychology and a ballooning pharmaceutical industry pushed long-form talking therapies like psychoanalysis to the margins.

But there’s a more complex global story to tell. In Freud’s own lifetime (1856-1939), 15 psychoanalytic institutes were established worldwide, including in Norway, Palestine, South Africa and Japan. And around the world – from Paris to Buenos Aires, from São Paulo to Tel Aviv – psychoanalysis often flourished throughout the 20th century.

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