Prices have stopped shocking us, but they haven’t stopped rising. Many shoppers say the new normal feels permanent, and they’re adjusting their habits rather than waiting for relief. From the grocery aisle to the gas pump, signs show that inflation isn’t just a temporary spike. It’s reshaping how people spend, save, and even think about value. Understanding why shoppers believe inflation isn’t going away anytime soon helps explain the deep frustration and quiet acceptance happening in checkout lines across the country.
