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Fortune
Fortune
Emma Hinchliffe, Joseph Abrams

Why Shay Mitchell's travel brand Béis prioritized profitability on the way to becoming a $200-million business

woman posing among pieces of luggage (Credit: Courtesy of Béis)

Good morning, Broadsheet readers! Chanel CEO Leena Nair is bringing new experience to an old brand, more high earning women are paying alimony, and Shay Mitchell's travel brand Béis prioritizes profitability. Have a terrific Tuesday!

- On the go. This fall will mark five years since actress Shay Mitchell launched Béis, a luggage and travel brand. The brand has grown from five employees to almost 40, from Instagram ads to a more diversified acquisition strategy, with $120 million in revenue in its most recent fiscal year and an eye on profitable growth.

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