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ManMohan S. Sodhi, Professor of Operations and Supply Chain Management, City St George's, University of London

Why Scottish salmon’s rebrand may end up harming the integrity of a top export and hurting producers

Salmon farming is big business on Scotland's west coast. Stock1987/Shutterstock

Scottish farmed salmon was the UK’s top food export last year, ending up in restaurants and on dinner tables all over the world. But also in 2023, the industry trade body Salmon Scotland sought to drop the word “farmed” from its protected geographical indication of “Scottish farmed salmon” after two successive years of falling production.

As well as the name change, Salmon Scotland’s application to the Department for Environment, Food and Rural Affairs (Defra) also sought to ease restrictions on production methods.

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