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Cinemablend
Cinemablend
Entertainment
Nick Venable

Why RITZ Targeted Bowen Yang For A New Super Bowl Ad Set To Air After His SNL Exit

Bowen Yang Ritz SNL Super Bowl Jon Hamm Matt Damon Matt Rogers Scarlet Johansson Scarlett Johansson
Bowen Yang talking on seashell phone in Ritz Super Bowl Ad.

2025 closed out with a pop culture shocker, as Bowen Yang revealed his exit from Saturday Night Live, which had already gone through quite a few casting changes ahead of Season 51. It’s not clear just yet when he’ll return to the 30 Rock studio, or when he’ll be back on the big screen, but fans will 100% see him putting on the RITZ, so to speak, for one of many star-studded ads airing throughout Super Bowl Sunday.

For its first high-dollar Super Bowl commercial airing in 2025, Ritz looped in Aubrey Plaza, Michael Shannon and Bad Bunny, but this time around, the cracker company brought Yang in to join Jon Hamm and Scarlett Johansson on RITZ Island. (Fun facts: Hamm has hosted SNL 4 times, while Scar-Jo has hosted 7 times, and I don’t think either of them have ever visited RITZ island before this.)

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