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The Guardian - UK
The Guardian - UK
Entertainment
Peter Bradshaw

Why reaction to Lionsgate’s AI film deal reminds me of the Campaign for Real Ale

Four more? … Daniel Craig as Detective Benoit Blanc in Glass Onion: A Knives Out Mystery
Four more? … Daniel Craig as Detective Benoit Blanc in Glass Onion: A Knives Out Mystery. Photograph: John Wilson/Netflix © 2022

A shiver of unease, combined with a strangely defeated shrug, is how the news that entertainment behemoth Lionsgate has signed a deal with the artificial intelligence firm Runway seems to have been greeted by most.

The deal gives Runway access to Lionsgate’s substantial back catalogue to develop a new AI model, with the aim of helping film-makers to “augment their work” through the use of AI.

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