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The Guardian - UK
The Guardian - UK
Sport
Matt Hughes in Mexico City

Why ‘podcast wars’ will be real broadcast battleground at this World Cup

World Cup Podcast Football Netflix Gary Lineker Alex KayJelski Micah Richards Fifa TikTok
Gary Lineker laughs
Gary Lineker will be laughing after The Rest Is Football podcast is streamed daily on Netflix and likely garner a much larger audience after the World Cup. Photograph: Ben Whitley/PA

For the first time since the BBC and ITV began sharing World Cup coverage in 1966 their local rivalry will not be the main broadcasting battleground this summer.

In keeping with the first World Cup staged across three countries the expanded 48-team tournament will play out as a global media event, with YouTube and TikTok broadcasting live action for the first time and Netflix streaming a daily TV show, Gary Lineker’s The Rest is Football, with the previously homespun podcast relocating to Times Square for almost six weeks.

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