Back in 2011, former Pixar story artist Emma Coats began posting a series of tweets in which she shared lessons and guidelines she had learned while working at the animation studio. The insights became known as the Pixar rules of storytelling.
Almost 15 years later they're still relevant not just for animators but for all kinds of creatives. Unlike the Disney principles of animation, which are more technical the Pixar rules of storytelling are universal, applying to everything from art to graphic design to branding. That's because they're about how humans connect with ideas and narratives.
