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Cycling Weekly
Cycling Weekly
Sport
Joe Baker

Why pay more for a mass-produced bike? Custom frames are more attractive than ever

A custom bike (blue) is pictured side on in a street.

It's widely agreed that the frame is the heart of any bike - the foundation that determines comfort, handling and performance. Big brands spend millions designing frames that fit the broadest range of riders, but mass production has limits. With a set number of stock sizes and geometries, some cyclists are inevitably forced to compromise on fit, comfort or ride quality.

Enter the world of custom frames, where every tube, angle and measurement is tailored to the individual rider. Once a niche, boutique option reserved for the most dedicated enthusiasts, custom geometry is becoming increasingly accessible, with more builders offering semi-custom and full bespoke frames to a growing market.

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