Earlier this year, Patagonia sued a drag queen and environmental activist performing under the name Pattie Gonia in a trademark dispute, and the feud is quickly becoming a PR headache for the eco-friendly apparel brand.
After years of sometimes strained coexistence between the brand and the artist, the controversy gathered steam this month when Pattie Gonia, né Wyn Wiley, broke their silence for the first time since the lawsuit was filed in January.
