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TechRadar
Ross Devereux

Why operational excellence now defines mobile service quality

A digital representation of the globe with digital lines connecting parts of it, below binary figures.

Each year, the Mobile Industry Awards shine a spotlight on the organizations pushing the sector forward. From operators and MVNOs to wholesale providers and technology innovators, the winners and shortlisted companies are recognized for delivering better experiences, stronger services and more innovative approaches to an increasingly competitive market.

What's striking, however, is that many of the qualities celebrated have become almost invisible to customers. In a world where connectivity has become increasingly commoditized, mobile providers are no longer defined by who has the fastest network or the cheapest tariff alone.

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